Submitted by HHLOA Allied Partner – Cultivate 

Top 10 Tips to Make Your Website Effective

Your website should be an effective business tool. As a tool, it should work hard to attract, retain and build trust with your customers. And your site should start working before someone arrives at your home page.

Building trust with potential customers begins when they discover your small business in their search results. They see your review ratings, and your in some cases your physical location –– before they ever get to your site.

7 Seconds – Problem Solved

When someone clicks on your website, you have 7 seconds to convince them that you can solve their problem. It’s a crucial step in building trust with your company and brand. Your website is the best opportunity to reach your audience and to help establish trust and credibility. Best of all, it’s never been easier or more affordable to create a high-quality website.

Boost Your Credibility

Building trust and credibility with your customers will increase the likelihood that they will buy your product or service. Let’s look at how these website essentials improve the overall customer experience when they visit your site.

  1. Include a local address & phone number
  2. Actively post if you include social media links
  3. Use a lead capture form & SSL
  4. Ensure that your site is responsive  & mobile friendly
  5. List the unique benefits of your company
  6. Add a concise & simple call to action
  7. Tell your company story in an engaging way
  8. Use professional photos of your services/products
  9. Gather business intel – Google Analytics, Search Console & Facebook Pixel
  10. Display your positive reviews as social proof

For more details and effective website tips, go to

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